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What Does a Marketing Consultant Do? (And How to Know If You Need One)
A marketing consultant helps businesses improve their marketing strategy, drive more sales/leads, and ultimately grow revenue. They bring...
May 92 min read
Does IG Average Watch Time Really Matter?
Instagram’s algorithm is continually evolving, making it crucial for marketers to understand how content is ranked and promoted. Recent...
Apr 12 min read
Performance Marketing Costs On The Rise
In recent years, performance marketing costs have surged, with customer acquisition costs (CAC) doubling in five years—from $44 in...
Mar 171 min read
Black Friday Steals the Crown from Boxing Day as the Hottest Shopping Event of the Year
Black Friday has officially overtaken Boxing Day as Australia’s top shopping event, according to Future Publishing Australia. New...
Oct 8, 20241 min read
Say Sayonara to Dynamic Creative
Stay up to date with the latest platform updates. Whether you're a performance marketer, digital specialist/coordinator, or simply...
Oct 3, 20241 min read
Google Ads Performance Tanking? Stop Making These 5 Costly Mistakes
Google Ads is a powerful tool for businesses looking to boost their online presence and reach potential customers. When used effectively,...
Sep 12, 20243 min read
5 Costly Errors To Avoid When Setting Up Conversion Campaigns In Meta
Meta's advertising platform offers a powerful way to reach your target audience and drive conversions. However, setting up successful...
Sep 12, 20243 min read
10 Guaranteed Ways To Improve SEO in YouTube
YouTube is one of the largest search engines in the world, with over 2 billion monthly users. However, standing out in this crowded...
Sep 11, 20244 min read
How to Improve Organic Search to Drive Conversions: A Strategic Guide
In today’s competitive digital landscape, businesses must focus on more than just generating traffic. The real challenge is turning that...
Sep 11, 20244 min read
Top Content Strategies to Improve SEO in 2024
Search engine optimization (SEO) continues to evolve each year, and 2024 is no exception. With Google and other search engines constantly...
Sep 11, 20244 min read
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