Digital Marketing Insights, Strategies & Industry News

ChatGPT ads feel different from anything we’ve seen before. Instead of interrupting people, they show up when someone is already asking questions and trying to figure something out. That means brands don’t just need to be seen—they need to be helpful. It’s a shift toward more natural, intent-driven advertising that could reshape how we market.

Open AI has just announced ads are coming to Chat GPT. What does this mean for advertisers and marketers?

SEO isn’t broken—it’s outdated. In 2026, growth depends on ongoing optimization, strong local signals, great UX, AI-readable structure, and real engagement. Flat traffic signals the need to shift from old SEO to modern SEO + AIO focused on users and intent.

LinkedIn AI advertising introduces smarter automation, personalized ads, and scalable creative to help B2B marketers boost brand awareness.

As Google Analytics Integrates Meta and TikTok, marketers can unlock unified cross-channel insights that streamline performance tracking and improve campaign optimization.

YouTube Advertising Updates 2025 reveal new AI ad placements, creator partnerships, CTV dominance, and higher ROI opportunities for brands.

AI for many of us has quickly become a tool we rely on daily, to carry out even the most basic of tasks. Research from Previsible (via...

Google's search landscape is facing a major shift in response to changing consumer search behaviour, challenging search marketers to adapt or be left behind. Google’s AI search now delivers results in two distinct formats: AI Mode and AI Overviews, both of which behave very differently. And now, new research from BrightEdge demonstrates that if you’re not optimising for both formats, you will be leaving rankings, traffic, and results on the table. The Two Modes • AI Mode : La

In recent years, performance marketing costs have surged, with customer acquisition costs (CAC) doubling in five years—from $44 in...