Google's search landscape is facing a major shift in response to changing consumer search behaviour, challenging search marketers to adapt or be left behind. Google’s AI search now delivers results in two distinct formats: AI Mode and AI Overviews, both of which behave very differently. And now, new research from BrightEdge demonstrates that if you’re not optimising for both formats, you will be leaving rankings, traffic, and results on the table. The Two Modes • AI Mode : La
