Black Friday Steals the Crown from Boxing Day as the Hottest Shopping Event of the Year

Black Friday has officially overtaken Boxing Day as Australia’s top shopping event, according to Future Publishing Australia.

New research shows 50% of Aussies are gearing up for Black Friday and Cyber Monday, compared to just 32% for Boxing Day sales. Online shopping is the go-to, with 45% planning to snag their deals online, making it a big win for e-commerce.

Chris Ferguson, commercial director at Future Publishing Australia, says Black Friday’s rise marks a “pivotal” shift in Aussie retail. With nearly 60% starting holiday shopping early, the pressure’s on to grab the best deals amid rising living costs.

Ferguson adds that 40% of shoppers are still undecided, so retailers have a “unique chance” to sway them with killer deals and convenience.

Despite cost-of-living pressures, 56% of Aussies plan to spend the same on Christmas as last year, while 21% are looking to splurge even more—especially on big-ticket items like fridges and washing machines.

For retailers, the message is clear: go big on Black Friday deals and make the shopping experience seamless to win over budget-conscious buyers.

In our insta post, we explain how to get organised for Black Friday. Enquire today to get ahead.