Struggling to reach your Gen Z audience? You may be trying to find them in the wrong places. Gen Z consumer behaviour has shifted rapidly, and social media platforms have evolved into search engines.

AI for many of us has quickly become a tool we rely on daily, to carry out even the most basic of tasks. Research from Previsible (via...

Google's search landscape is facing a major shift in response to changing consumer search behaviour, challenging search marketers to adapt or be left behind. Google’s AI search now delivers results in two distinct formats: AI Mode and AI Overviews, both of which behave very differently. And now, new research from BrightEdge demonstrates that if you’re not optimising for both formats, you will be leaving rankings, traffic, and results on the table. The Two Modes • AI Mode : La

Meta enforces stricter policies to tackle Meta Unoriginal Posts on Facebook. Meta Unoriginal Posts Targeted in New Crackdown: What...

Why do my IG Reels get no views? Instagram’s algorithm is continually evolving, making it crucial for marketers to understand how content is ranked and promoted. Recent insights from Instagram chief Adam Mosseri shed light on the platform’s evaluation of video watch time, providing valuable guidance for refining video strategies. Understanding Instagram’s Watch Time Metrics A common concern among creators is that longer videos might struggle to gain traction due to higher abs

Search engine optimization (SEO) continues to evolve each year, and 2024 is no exception. With Google and other search engines constantly...