What Does a Marketing Consultant Do? (And How to Know If You Need One)

A marketing consultant helps businesses improve their marketing strategy, drive more sales/leads, and ultimately grow revenue. They bring an external, expert perspective to help companies uncover what’s working, what’s not, and what to do next.

At Aspect Digital, we work with business owners, founders, executive leaders, and internal marketing teams to guide marketing efforts with precision. Whether it’s building a high-performing funnel, running paid media, or setting up analytics to track ROI, our goal is to turn marketing from a cost centre into a predictable growth engine.

What Does a Marketing Consultant Do?

Marketing consultants typically offer:

- Strategic planning (go-to-market strategy, brand positioning, customer segmentation)

- Campaign development (ad strategy, landing page optimization, content planning)

- Paid advertising (Google Ads, Meta Ads, LinkedIn, programmatic)

- Conversion tracking and analytics (GA4, Hubspot, attribution modelling)

- Funnel audits and CRO (conversion rate optimisation)

- Training internal teams or supporting execution

We don’t just advise — we partner with you to build marketing systems that deliver measurable business outcomes.

What Does the Process Look Like?

Every engagement starts with a discovery session to understand your goals, challenges, and current marketing setup. From there, a consultant may deliver:

1. Audit & Recommendations (1 session to 1 week)

   - For businesses who want a snapshot of what’s working and what’s not

   - Includes review of ad accounts, website, analytics, and key funnel metrics

2. Strategy Development (2–4 weeks)

   - Deep dive into your market, competitors, and customer journey

   - Development of a 3–6 month actionable marketing strategy

3. Implementation & Execution Support (1–12 months)

   - Ongoing support to execute campaigns, manage ads, refine creative and optimise funnels

   - Reporting, analysis, and strategic steering

How Long Do Marketing Consultants Work With You?

It varies. Some clients bring us in for a one-off strategy workshop, while others retain us for 6–12 months as a fractional CMO. Typical durations include:

- 1 session: For rapid-fire strategy and ad account reviews

- 1–4 weeks: To develop and hand over a custom strategy

- 3–12 months: For ongoing execution, optimisation, and team support

When Should You Hire a Marketing Consultant?

- You’ve hit a plateau in your growth and don’t know what’s holding you back

- You’re spending on ads but not seeing return

- You’re launching a new offer and want to go to market with confidence

- You need senior marketing expertise but aren’t ready to hire in-house

Final Thoughts

Hiring a marketing consultant is one of the fastest ways to eliminate guesswork, improve ROI, and get access to expert thinking — without the cost of building a large internal team.

Want to explore how a consultant could support your business? Contact Aspect Digital for a no-obligation discovery call.