B2B Marketing Trends 2026 As B2B buying journeys continue to become longer, more complex, and more self-directed, marketing teams are under increasing pressure to generate demand more efficiently, qualify leads more accurately, and support sales teams with higher-quality opportunities. Heading into 2026, several clear B2B marketing trends are emerging that separate high-performing organisations from the rest. Below, we outline the key shifts we’re seeing across mid-market and
