Google Analytics Integrates Meta Data Google Analytics just rolled out the ability for advertisers to now automatically import ad cost data from Meta and TikTok, giving them a unified, real-time view of cross-channel performance. For marketers juggling multiple platforms (which is most of us), this change is long overdue, and means no more manual imports or third-party connections. A seamless view of spend, clicks, and impressions from Meta and TikTok right alongside your Goo

In recent years, performance marketing costs have surged, with customer acquisition costs (CAC) doubling in five years—from $44 in...

What are the mistakes to avoid on Facebook? Meta's advertising platform offers a powerful way to reach your target audience and drive conversions. However, setting up successful conversion campaigns on Meta requires a strategic approach. In today’s digital landscape, digital marketers have to deal with the pressures of rising ad costs and smaller profit margins, caused largely from: Increased competition within digital channels Declining conversion rates due to a shi**y econo