Google has quietly rolled out a powerful new conversion metric - Branded Searches - enabling marketers to more accurately measure how upper-funnel advertising activity, such as YouTube and Display campaigns, translates into brand interest and searches. First mentiomned at Google Marketing Live in 2025, this feature is now available in Google Ads. To locate the metric, advertisers first need to have either a YouTube, Performance Max, or Demand Gen campaign type active in thei
