ChatGPT ads feel different from anything we’ve seen before. Instead of interrupting people, they show up when someone is already asking questions and trying to figure something out. That means brands don’t just need to be seen—they need to be helpful. It’s a shift toward more natural, intent-driven advertising that could reshape how we market.

Is last-click attribution misleading your marketing decisions? Learn why last-click attribution fails, how it damages your funnel, and what attribution model works better.

Does engagement rate affect conversions? Understand the difference between engagement rate and conversion rate and how to optimise both for better results.