Automotive Marketing Agency for Dealerships & Automotive Brands
Aspect Digital is an automotive marketing agency specialising in performance marketing for dealerships, automotive groups and marketplaces.
Our Melbourne-based team brings decades of automotive & digital marketing experience, managing multi-million dollar budgets and generating measurable growth across leads, vehicle enquiries and sales.
The Automotive Buyer Has Changed.
Most Dealership Marketing Hasn’t.
Today’s car buyers research earlier, compare more options and move across Google, social media, video, marketplaces and AI powered search before making an enquiry.
For automotive dealerships, that creates a more competitive and fragmented customer journey:
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Rising costs from automotive marketplaces and lead aggregators
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Greater competition from new brands and emerging EV manufacturers
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Ageing stock requiring smarter, faster inventory marketing
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More complex attribution across search, social and marketplace channels
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AI changing how customers research vehicles and dealerships
Our automotive marketing strategies help dealerships generate more qualified enquiries, reduce their reliance on expensive third party leads and improve marketing ROI across the entire customer journey.
Automotive Marketing Budget Calculator: How Much Should You Spend?
Calculate the digital advertising budget your dealership or automotive business may need to achieve its growth targets.
Get an estimated investment across Google Ads, Meta Ads, LinkedIn Ads and other digital channels based on your goals and target results.
Proven Automotive Marketing Results
$1.4M
Automotive Ad Spend
Managed
21%
Avg Lead to Sale Conv Rate
$5
Avg CPL
Automotive Digital Marketing Solutions for Dealerships
From Vehicle Listing Ads (VLAs) to Performance Max to search & display, ensure your paid search strategy is driving quality leads to your dealership.
Reach buyers where they spend their time. Aspect Social Drive uses full-funnel social ads to grow awareness, retarget engaged users, and drive high-intent leads back to your site.
Aspect AutoAmplify
Own more of the consumer journey by promoting your vehicles across high-intent websites your buyers already visit.
TRUSTED AUTOMOTIVE EXPERIENCE
Trusted by Leading Automotive Brands
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Automotive Marketing Case Study: Launching CarBee
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Australia First
We've been working with Aspect Digital for the past few months, and it's been a fantastic experience. Richard, has been a game-changer for us at CarBee—helping set up everything digital marketing-related and playing a huge role in shaping our launch plan.
From refining our strategy to building out our campaigns, he has been super hands-on and really gets what we need. It’s been great having them as a partner.
Can't recommend them enough.
Usman Hayat -
Chief Technology Officer, CarBee
Automotive Marketing FAQs
We manage the full performance marketing stack for dealerships, including Google Ads, Meta Ads, video ads, remarketing, SEO, feed optimisation, lead tracking, attribution, and creative. We can take over your entire ad operation or support specific channels as needed.
Yes. We support everything from single-location dealerships to large national automotive groups and ASX-listed brands. Our systems scale seamlessly with stock volume, lead targets, and geographic reach.
We begin with a full audit of your current Google Ads, Meta Ads, website tracking, inventory feed, and lead flow. This identifies wasted spend, leakage points, and immediate quick wins. From there, we build a performance roadmap tailored to your stock, margins, and lead goals.
Absolutely. We can run end-to-end performance management, including strategy, creative, bid optimisation, tracking, reporting, and monthly performance reviews. Many dealerships choose this so their sales teams can stay focused on selling, not marketing.
Yes. If you already have an in-house coordinator or marketing manager, we can provide strategic consulting, oversight, campaign setup support, or monthly optimisation reviews without taking over full management.
Most dealerships go live in 1-4 days, including audits, strategy build, campaign restructures, feed optimisation, and new creative. If you need to accelerate this (e.g., end-of-month push), we can prioritise fast turnaround.
We've manage budgets from $1K/month for smaller dealers all the way to multi-million-dollar annual budgets for national automotive groups and ASX-listed clients. We optimise spend based on your stock volume, margin structure, and category competitiveness.
We integrate Google Ads, Meta Ads, GA4, CRM lead data, forms, instant lead ads, and feed-based events. Your reporting will include your own live dashboard so you can view performance by channel, make, model, body type, price, as well as a range of other factors, all in real time.
No. We don’t believe in lock-in contracts. Our management is offered on a month-to-month basis. We’re confident that our results will keep you working with us.
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Grow Your Dealership With Smarter Digital Marketing
Book a complimentary strategy call with our automotive marketing specialists.
We’ll review your current digital marketing and advertising, identify opportunities to generate more qualified leads, reduce acquisition costs and improve marketing ROI.