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The Automotive Buyer Has Changed.
Most Dealership Marketing Hasn’t.
Today’s car buyers are more informed — and more overwhelmed. They research earlier, compare harder, and are flooded with choice across search, social, video and AI-driven platforms. At the same time, new brands, EV adoption, and increased competition are reshaping the market.
Dealers are under pressure from every angle:
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Aggregators charging a premium for leads while keeping you in a blind model
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Rising competition from new entrants and emerging EV brands
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Oversupply of demo stock requiring faster, smarter buyer matching
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AI changing how customers search — with no clear playbook for dealers
This is where most dealer marketing falls apart.
We help dealerships cut through the noise, reduce reliance on costly aggregators, and connect with today’s buyers more efficiently. Our strategies are built for the modern automotive journey — and proven through real results.
Automotive Marketing Results — Last 12 Months
$2.2M
Ad Spend Managed
314k
Auto Leads Generated
$7
Avg CPA
Some of the Ways We Support Dealerships
Aspect Search Performance
From Vehicle Listing Ads (VLAs) to Performance Max to search & display, ensure your paid search strategy is driving quality leads to your dealership.
Aspect Social Drive
Reach buyers where they spend their time. Aspect Social Drive uses full-funnel social ads to grow awareness, retarget engaged users, and drive high-intent leads back to your site.
Aspect AutoAmplify
Own more of the consumer journey by promoting your vehicles across high-intent websites your buyers already visit.
Our Valued Partners
Serving Industry Leaders
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From Idea to Market: How We Helped CarBee Launch Australia’s First Video-Led Auto Marketplace
Personalised
Video Feed
Powered by AI
In-Built Chat
Australia First
We've been working with Aspect Digital for the past few months, and it's been a fantastic experience. Richard, has been a game-changer for us at CarBee—helping set up everything digital marketing-related and playing a huge role in shaping our launch plan.
From refining our strategy to building out our campaigns, he has been super hands-on and really gets what we need. It’s been great having them as a partner.
Can't recommend them enough.
Usman Hayat -
Chief Technology Officer, CarBee
FREQUENTLY ASKED QUESTIONS
We manage the full performance marketing stack for dealerships, including Google Ads, Meta Ads, video ads, remarketing, SEO, feed optimisation, lead tracking, attribution, and creative. We can take over your entire ad operation or support specific channels as needed.
Yes. We support everything from single-location dealerships to large national automotive groups and ASX-listed brands. Our systems scale seamlessly with stock volume, lead targets, and geographic reach.
We begin with a full audit of your current Google Ads, Meta Ads, website tracking, inventory feed, and lead flow. This identifies wasted spend, leakage points, and immediate quick wins. From there, we build a performance roadmap tailored to your stock, margins, and lead goals.
Absolutely. We can run end-to-end performance management, including strategy, creative, bid optimisation, tracking, reporting, and monthly performance reviews. Many dealerships choose this so their sales teams can stay focused on selling, not marketing.
Yes. If you already have an in-house coordinator or marketing manager, we can provide strategic consulting, oversight, campaign setup support, or monthly optimisation reviews without taking over full management.
Most dealerships go live in 1-4 days, including audits, strategy build, campaign restructures, feed optimisation, and new creative. If you need to accelerate this (e.g., end-of-month push), we can prioritise fast turnaround.
We've manage budgets from $1K/month for smaller dealers all the way to multi-million-dollar annual budgets for national automotive groups and ASX-listed clients. We optimise spend based on your stock volume, margin structure, and category competitiveness.
We integrate Google Ads, Meta Ads, GA4, CRM lead data, forms, instant lead ads, and feed-based events. Your reporting will include your own live dashboard so you can view performance by channel, make, model, body type, price, as well as a range of other factors, all in real time.
No. We don’t believe in lock-in contracts. Our management is offered on a month-to-month basis. We’re confident that our results will keep you working with us.
Smarter Digital Marketing for Car Dealerships
Book a complimentary strategy call to review your current digital marketing activity. We’ll assess performance, highlight opportunities to improve lead quality and efficiency, and outline a clear path forward based on your dealership’s goals.
