Email Marketing, CRM & Marketing Automation Agency Melbourne
Build smarter customer journeys that turn leads into customers and customers into repeat buyers.
We design and manage email marketing, CRM and marketing automation strategies that connect your customer data, communications and campaigns across the entire customer lifecycle.
From lead nurture and abandoned cart flows to CRM segmentation, automated customer journeys, re engagement and retention campaigns, we help businesses deliver the right message to the right customer at the right time.
We work across platforms including Klaviyo, HubSpot, Mailchimp and leading CRM and marketing automation platforms.
serving industry leaders
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Email Marketing That Outperforms Industry Benchmarks
We developed an integrated email marketing strategy for Duncan Lu, designed to grow his subscriber base, increase engagement and turn his audience into customers.
Through targeted campaigns, audience segmentation and automated customer journeys, email became an important channel for driving traffic and eCommerce revenue.
The result was email engagement significantly above industry benchmarks, including a 1.6× higher open rate and 4× higher click through rate.
EMAIL MARKETING FREQUENTLY ASKED QUESTIONS
Email marketing involves sending targeted email campaigns to your audience—newsletters, promotions, or product updates. Marketing automation goes further by using triggers, workflows, and segmentation to send the right message at the right time—automatically. Together, they drive engagement, nurture leads, and increase revenue on autopilot.
Our service includes strategy, copywriting, email design, list segmentation, automation setup, and performance reporting. We build welcome sequences, abandoned cart flows, reactivation campaigns, and more—all designed to convert leads into loyal customers.
We work with Klaviyo, Sendgrid, Wix, Campaign Monitor, Mailchimp, HubSpot, Zoho, and other leading CRM/email tools. We’ll recommend the best platform based on your business size, industry, and automation needs—and manage the setup from start to finish.
Email is still one of the highest-ROI channels available. It lets you build direct relationships with customers, nurture leads over time, and drive repeat purchases with personalised offers and content. Our clients typically see a 20–40% lift in revenue from automated flows alone.
Yes. Our copywriters craft conversion-focused email sequences tailored to your brand voice and customer journey. Whether it’s a welcome series, promo email, or abandoned cart flow—we write, design, and optimise every message.
It depends on your audience and goals. We typically recommend a mix of automated flows + 1–4 campaigns per month to keep your list engaged without burning them out. We’ll help you build a content calendar and test frequency for best results.
Absolutely. We can set up behavioural triggers like email opens, link clicks, product views, purchases, or inactivity to launch highly targeted campaigns. These flows drive higher open rates, CTRs, and conversions compared to generic blasts.
Yes. We offer lead capture strategies, pop-up design, and integration with landing pages or social campaigns to help grow your list with the right subscribers. We also implement double opt-in and compliance best practices.
Email and automation are ideal for eCommerce, service-based businesses, education providers, SaaS, and marketplaces. If you have leads or customers and want to increase lifetime value, email should be a core part of your strategy.
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