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From Idea to Market: How We Helped CarBee Launch Australia’s First Video-Led Auto Marketplace
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The Brief
CarBee came to us as a startup with an ambitious vision: to reinvent the car marketplace experience through a video-led, app-based platform. Like any new entrant, the first hurdle wasn’t sales, it was awareness. Our job was to build the brand from the ground up, making sure the right audiences knew CarBee existed and why it was different.
Once awareness was established, the challenge shifted to performance: driving app downloads at scale, ensuring the app gained traction with both buyers and sellers. The task was twofold: launch a brand that people trust, and then convert that trust into measurable growth through installs and engagement.
The Approach
Our approach began with deep audience alignment — positioning CarBee as the go-to automotive marketplace for a new generation. With Gen Z and younger Millennials as the core target, we focused on attention-first creative that felt native to short-form, vertical video platforms like TikTok, Instagram Reels, and Meta.
From there, we built a full-funnel media mix designed to drive both discovery and conversion. Paid social and influencer partnerships delivered early-stage awareness, while Google App Campaigns, Apple Search Ads, and retargeting strategies captured high-intent audiences. Each channel was optimised around cost-per-install, cost-per-lead, and engagement depth within the app.
Creative testing ran weekly across multiple formats — from thumb-stopping UGC and motion-led stories to polished brand films — giving us constant insight into what resonated and how to scale it.
At the same time, UX improvements and conversion-rate optimisation played a major role: refining the app store journey, streamlining the onboarding flow, and optimising landing pages for both desktop and mobile traffic. This ensured that every marketing dollar translated into measurable outcomes: more installs, higher engagement, and ultimately, listings and leads flowing through the platform.
Our Impact
in Two Months
+3M
In-Market Buyers Reached
Across Australia
13k
App Installs
Across August to September 2025
257k
In-App Video Views
Generating awareness for sellers
1.2k
Dealership Leads
Across app and website
We've been working with Aspect Digital for the past few months, and it's been a fantastic experience. Richard, has been a game-changer for us at CarBee—helping set up everything digital marketing-related and playing a huge role in shaping our launch plan.
From refining our strategy to building out our campaigns, he has been super hands-on and really gets what we need. It’s been great having them as a partner.
Can't recommend them enough.
Usman Hayat -
Chief Technology Officer, CarBee