A new entrant to the automotive online auctioning space, Trading Garage launched with the vision of becoming the home of Australia's most collectable vehicles. We set out to help them achieve this via a social brand awareness campaign, using video creative to educate auto enthusiasts and in-market buyers of the arrival of Trading Garage. This activity was further supported through retargeting creatives, encouraging subscriptions to ensure no opportunity to own one of these rare, collectable vehicles was missed.

 

 Further to this, an ongoing always-on lead generation campaign was launched, driving users to site to actively sign up, and place a bid on one of the many auctions live on site. 

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As a result, Trading Garage became Australia's fastest growing online auctioning platform, shattering winning auction bid records across various categories, and rapidly scaling revenue and profitability within their first 6 months of trading.