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Aspect Digital Icon Cream

We specialise in connecting brands to consumers

If your business is struggling to convert or retain customers, it may be that your brand is letting you down. Branding is more than logos and fonts, it's the experience you provide your consumer, from awareness right through to after sales service. 

When it comes to brands, consumers value feelings of trust, authenticity, reliability, and consistency throughout their purchasing journey. 81% of consumers say they need to be able to trust a brand in order to buy from them.​

And when a business can nail their brand, word-of-mouth, customer retention, and loyalty will sky rocket, with 89% of shoppers staying loyal to brands that share their values.

We specialise in creating unique brands that connect. We will help you create a brand that will tell your story, and keep your customers coming back. 

Thanks! We'll be in touch.

FREQUENTLY ASKED QUESTIONS

  • Brand strategy defines how your business is perceived in the market. It includes your positioning, messaging, values, tone of voice, and visual identity. A strong brand strategy builds trust, attracts the right audience, and drives long-term growth. Without one, you’re just another logo.

  • Our brand strategy packages typically include brand discovery sessions, competitor research, positioning framework, tone of voice guidelines, visual identity design (logos, fonts, colours), and brand messaging. You get a complete brand playbook you can use across every channel.

  • Yes. Logo design is included in most of our visual identity packages. But we go beyond just a logo—we build a full design system with colours, typography, iconography, and usage guidelines to ensure consistency across your website, social media, and print.

  • Most brand strategy and identity design projects take 2–4 weeks, depending on your needs and the speed of feedback. We always provide a clear timeline at the start, with built-in review rounds to keep things moving.

  • We work with startups, small businesses, service providers, eCommerce brands, and ASX-listed companies. Whether you’re launching a new brand or rebranding an established one, we tailor our process to fit your stage and goals.

  • Absolutely. Many clients come to us with a logo but no clear brand direction. We can build out your positioning, messaging, and brand system around what you already have—or recommend a full refresh if needed.

  • A clear brand strategy gives your marketing clarity and consistency. From ad copy to website design, it ensures every touchpoint reflects your brand voice and positioning—making your campaigns more effective and recognisable.

  • Yes. You’ll receive a complete brand kit with high-resolution logos, colour codes, font files, social media assets, and brand usage guidelines—ready to use across your website, Meta ads, TikTok content, Google campaigns, and print collateral.

  • Yes. If your current brand no longer reflects your business direction, we can guide you through a full rebrand—from updated strategy and messaging to a refreshed visual identity and rollout plan.

Related Services

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01

Work with senior, experienced marketing consultants. Flexible working arrangements available to suit your business' needs.

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02

Make your customers fall in love with your new brand using Facebook Ads that turn scrollers into buyers and brand advocates.

03

Bring your brand to life throughout a newly designed and developed website, tailored to your business' needs.

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CHADSTONE OFFICES

L2, 1340 DANDENONG RD,

CHADSTONE, VIC 3148

© 2021 by Aspect Digital

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